eBay NY Auto Parts Show
eBay wanted to speak to car lovers and enthusiasts in an authentic way to highlight the variety of car parts they carry online to help with there daily driver or project cars and or motor cycles. The idea was to juxtapose a new type of auto show that shows “ The best new car, is the one you already own.” which celebrated the idea that maintaining and improving upon the car you already own can be just as rewarding as getting a new one. I played a key role in the design of the event, including the graphics and website/blog page, as well as the look and feel of the highlight reel leading up to the event.
