Tortas Don Federico
Tortas Don Federico is a unique vegan torta shop, bringing together the best ingredients and the freshest produce in Los Angeles. It’s inspired by my grandfather, who spent years working in the fruit and vegetable industry. The red color in our branding is a tribute to the tomatoes he would always bring home for the family. This branding kit includes icons, typography, and illustrations that we use across everything—from stickers and social media posts to shirts and other merch.
