All For One
Nike and Foot Locker joined forces to launch the ALL FOR ONE urban garden pop-up tour in Los Angeles, with a focus on showcasing the new Nike Air Force 1 GORE-TEX all-weather shoe. As part of the initiative, we partnered with a group of influencers who are deeply ingrained in LA's sneaker culture and food scene, to organically promote brand awareness and highlight the accessibility of community gardens in urban areas. A key component of the project was to educate people about urban gardening, which we achieved by offering free classes at each location on how to start your own garden and pot plants. We also gave away seeds and raffled off a few pairs of shoes to lucky kids who participated. Overall, the project was a success in bringing attention to the importance of community gardens and the benefits of sustainable urban living.
