During the summer of 2021, STIIIZY aimed to showcase its new collection of products and apparel in a fresh and original way. Taking inspiration from the sunny city of Los Angeles, we organized "The Sunday BBQ,"as an opportunity for friends to convene and mingle. As the creative mind behind the shoot, I handled everything from ideation to execution, including storyboarding, directing the shoot, and collaborating with the video editor on final edits.
The Sunday BBQ
The Sunday BBQ is all about linking up with your crew to grill some good food, crack open a few beers, and roll a nice blunt. It sets the vibe for the week—this is how we do BBQ in LA. This project, for cannabis brand STIIIZY, showcased their products, from flower and pods to a new merch drop. As the Senior Art Director, I developed the entire concept for the shoot. I handled the storyboards, shot list, and pulled inspiration for everything—from the house and cars to the overall look and story. On the day of the shoot, I worked closely with the camera operator for both video and photography, and later collaborated with the video editor on the final cut, selecting soundtracks and sound effects to bring the vision together.
